Leverage credible, quality data with Authentic Response’s Online Research Panels
Holding online security and panel integrity to the highest standard, Authentic Response developed Authentic Validation –a proprietary, industry leading multi-step quality data process that ensures your data set includes only responses that have been positively identified as authentic. With security checks from the online research panel registration process to post survey analysis, you can rest comfortably knowing you have the quality data that’s second to none.
Some of the highlights of the Authentic Validation quality data process include:
- Scrubbing email addresses: Authentic Response scrubs each online research panelist’s e-mail addresses against a list of known professional survey takers and their IP addresses. As questionable panelists are removed you are ensured the highest quality data.
- Cookie Tests: Ensure that survey takers only take a survey once by depositing a cookie on their computer. The cookie identifies computers that have been used to complete the survey, even if the respondent uses a different e-mail address. A secondary test can determine if the cookie function on the respondent’s computer is on or off. If the cookie function is turned off, it can be an indication that the respondent may be trying to game the system. While not an automatic disqualifier, Authentic Response takes note of this.
- Overused IP Address: Authentic Response can identify if the survey has already been completed by someone with the same IP address. Because the IP address could be a proxy or shared (multiple computers within a company can use a shared IP address), it's not an automatic disqualifier. However, Authentic Response investigates to ensure you receive only high quality data.
- Known Proxy Test: Similar to the Overused IP Address, Authentic Response maintains a list of known shared servers to ensure that valid online research panelists are not erroneously removed.
- Known Anonymous Server Test: Some shared servers automatically mask the identity of the user. While not an automatic disqualifier, Authentic Response takes note of this.